> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcargo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# LaGrowthMachine

> Connect LaGrowthMachine to manage multi-channel sales outreach campaigns in your workflows.

## How to set up LaGrowthMachine

### Authentication

LaGrowthMachine uses API key authentication:

1. Log in to your LaGrowthMachine account
2. Navigate to **Settings** → **API**
3. Generate or copy your API key
4. Paste the API key in Cargo when connecting

## LaGrowthMachine actions

### Get Lead

Retrieve lead information by applying filters.

**Search fields (provide one or more):**

* **Lead ID**: LaGrowthMachine lead ID
* **First name**: Person's first name
* **Last name**: Person's last name
* **Company name**: Company name
* **Company URL**: Company website
* **Email**: Email address
* **LinkedIn URL**: LinkedIn profile URL

**Use case:** Look up existing leads before creating duplicates.

### Create Lead

Add a new lead to a LaGrowthMachine audience.

**Required fields:**

* **Audience**: Select the target audience

**Lead mappings (provide required combination):**

You must provide one of these combinations:

* Professional email OR Personal email
* LinkedIn URL
* Twitter handle
* First name + Last name + (Company URL or Company Name)

**Available fields:**

| Field               | Description          |
| ------------------- | -------------------- |
| firstname           | First name           |
| lastname            | Last name            |
| gender              | Gender               |
| bio                 | Biography            |
| companyName         | Company name         |
| companyUrl          | Company website      |
| jobTitle            | Job title            |
| profilePicture      | Profile picture URL  |
| linkedinUrl         | LinkedIn profile URL |
| twitter             | Twitter handle       |
| proEmail            | Professional email   |
| persoEmail          | Personal email       |
| industry            | Industry             |
| phone               | Phone number         |
| location            | Location             |
| crm\_id             | CRM identifier       |
| customAttribute1-10 | Custom attributes    |

**Use case:** Automatically add qualified leads to outreach campaigns.

### Remove Lead from Audience

Remove a lead from a specific audience.

**Required fields:**

* **Matching property name**: How to identify the lead (email, LinkedIn URL, or CRM ID)
* **Matching value**: The value to match
* **Audience**: The audience to remove from

**Use case:** Remove leads who have converted or requested no contact.

### Update Lead Status

Change the status of a lead in LaGrowthMachine.

**Required fields:**

* **Matching property name**: How to identify the lead
* **Matching value**: The value to match
* **Status**: New status

**Available statuses:**

| Status       | Description                |
| ------------ | -------------------------- |
| PAUSED       | Temporarily pause outreach |
| RESUME       | Resume paused outreach     |
| STOPPED      | Permanently stop outreach  |
| CONVERTED    | Mark as converted          |
| SUBSCRIBED   | Mark as subscribed         |
| UNSUBSCRIBED | Mark as unsubscribed       |

## Best practices

* Use CRM ID mapping for bidirectional sync
* Include as many lead fields as possible for personalization
* Remove leads promptly when they convert or opt out
* Use custom attributes for personalization variables
* Set up audiences aligned with your sales segments
* Pause leads when they show engagement before conversion

## Integration benefits

* **Multi-channel outreach**: LinkedIn, email, Twitter from one platform
* **Personalization**: Use custom attributes for dynamic content
* **CRM sync**: Keep systems aligned with crm\_id
* **Status management**: Control outreach lifecycle programmatically