> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcargo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# RB2B

> Identify website visitors with RB2B person-level identification

RB2B is a website visitor identification platform that reveals individual professionals visiting your website. The Cargo integration enables you to receive real-time visitor data.

## Authentication

RB2B connects through webhook integration. No additional configuration is required.

***

## Data models

### Listen profiles

Receive real-time notifications when professionals visit your website.

**Configuration**

No additional configuration required. RB2B will push profile data to Cargo automatically.

**Data returned**

Each profile includes:

* Professional information (name, title, company)
* Contact details when available
* Visit activity data

***

## Use cases

<AccordionGroup>
  <Accordion title="Person-level identification" icon="user">
    Identify individual visitors beyond company-level data.
  </Accordion>

  <Accordion title="Sales alerts" icon="bell">
    Get notified when specific personas visit your website.
  </Accordion>

  <Accordion title="Personalized outreach" icon="envelope">
    Trigger personalized follow-up based on visitor profiles.
  </Accordion>
</AccordionGroup>

***

## Best practices

1. **Prioritize high-intent pages** - Focus on visitors to pricing, demo, or product pages
2. **Match to existing leads** - Connect visitor data with your CRM records
3. **Respect privacy** - Use visitor data responsibly and in compliance with regulations