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How to set up Email Bison

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Authentication

Email Bison uses API key authentication with a dedicated instance domain:
  1. Log in to your Email Bison account
  2. Copy your dedicated instance URL (e.g. https://send.acme.com) — this is different for each account
  3. Generate an API token from your Email Bison settings
  4. In Cargo, create an Email Bison connector
  5. Paste your instance URL in the Domain field
  6. Paste your API token in the API key field

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Email Bison actions

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Create lead

Create a new lead in Email Bison. Required fields:
  • Email: The lead’s email address
  • First name: The lead’s first name
  • Last name: The lead’s last name
Optional fields:
  • Title: The lead’s job title
  • Company: The lead’s company name
  • Notes: Additional notes about the lead
  • Custom variables: Key-value pairs for personalization

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Update lead

Update an existing lead in Email Bison. Required fields:
  • Lead ID: The ID of the lead to update
  • Email: The lead’s email address
  • First name: The lead’s first name
  • Last name: The lead’s last name
Optional fields:
  • Title: The lead’s job title
  • Company: The lead’s company name
  • Notes: Additional notes about the lead
  • Custom variables: Key-value pairs for personalization

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Upsert lead

Create a lead if it doesn’t exist, or update it if it does. Required fields:
  • Email: The lead’s email address
  • First name: The lead’s first name
  • Last name: The lead’s last name
Optional fields:
  • Title: The lead’s job title
  • Company: The lead’s company name
  • Notes: Additional notes about the lead
  • Custom variables: Key-value pairs for personalization
Use case: Sync leads from your CRM or enrichment tools into Email Bison campaigns without worrying about duplicates.

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Rate limits

Email Bison is rate-limited to 10 requests per second. Cargo automatically handles rate limiting to ensure reliable delivery.