Instantly

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How to set up Instantly

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Authentication

Instantly uses API key authentication:

1. Log in to your Instantly account
2. Navigate to Settings → Integrations → API
3. Generate or copy your API key
4. Paste the API key in Cargo when connecting

Note: This integration is for Instantly Legacy. For newer Instantly accounts, use the Instantly V2 integration.

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Instantly actions

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Search

Search for leads or accounts in Instantly. Configuration:

• Object type: Choose between Lead or Account

For Leads:

• Email: The lead’s email address (required)
• Campaign ID: Filter by specific campaign (optional)

Use case: Look up existing leads before adding them to campaigns to avoid duplicates.

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Write

Perform actions on leads in Instantly. Required fields:

• Object type: Currently supports Lead
• Action: Choose from Create, Update, Remove, Block, or Unblock
• Email: The lead’s email address

For Create/Update actions:

• Campaign ID: The campaign to add the lead to (required)
• Status: Lead status
• Skip if in workspace: Prevent duplicates if lead exists
• Mappings: Map standard variables (First name, Last name, Company, etc.)
• Custom mappings: Map custom variables for personalization

For Remove action:

• Campaign ID: The campaign to remove from
• Delete all from company: Remove all leads from the same company

Use cases: Creating leads:

• Add qualified leads from your CRM to cold email campaigns
• Automatically enroll leads based on scoring or segmentation

Updating leads:

• Update lead status based on engagement
• Sync latest contact information

Blocking leads:

• Block leads who have unsubscribed
• Prevent outreach to competitors or existing customers

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Variable mappings

When creating or updating leads, you can map these standard variables:

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Rate limits

Instantly has a rate limit of 5 requests per second. Cargo automatically handles rate limiting and retries to ensure reliable delivery.