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RB2B is a website visitor identification platform that reveals individual professionals visiting your website. The Cargo integration enables you to receive real-time visitor data.

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Authentication

RB2B connects through webhook integration. No additional configuration is required.

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Data models

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Listen profiles

Receive real-time notifications when professionals visit your website. Configuration No additional configuration required. RB2B will push profile data to Cargo automatically. Data returned Each profile includes:
  • Professional information (name, title, company)
  • Contact details when available
  • Visit activity data

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Use cases

Identify individual visitors beyond company-level data.
Get notified when specific personas visit your website.
Trigger personalized follow-up based on visitor profiles.

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Best practices

  1. Prioritize high-intent pages - Focus on visitors to pricing, demo, or product pages
  2. Match to existing leads - Connect visitor data with your CRM records
  3. Respect privacy - Use visitor data responsibly and in compliance with regulations