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Contrast is a video hosting and analytics platform for B2B marketing. The Cargo integration enables you to track video views, registrations, and create registrations programmatically.

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Authentication

Connect to Contrast using your API key.

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Connection details

FieldDescription
API KeyYour Contrast API key

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Contrast actions

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Search registrations

Retrieve video registrations with filtering options. Configuration
FieldDescription
Video slugFilter by specific video
User emailFilter by viewer email
Start dateStart of date range
End dateEnd of date range
LimitMaximum results

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Search views

Retrieve video view data with filtering options. Configuration
FieldDescription
Video slugFilter by specific video
User emailFilter by viewer email
Start dateStart of date range
End dateEnd of date range
LimitMaximum results

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Search events

Retrieve channel events with filtering options. Configuration
FieldDescription
Channel slugFilter by channel
Start dateStart of date range
End dateEnd of date range
LimitMaximum results

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Create registration

Create a video registration for a viewer. Configuration
FieldDescription
EmailViewer’s email (required)
First nameViewer’s first name
Last nameViewer’s last name
Video slugVideo to register for (required)

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Use cases

Boost lead scores based on video engagement.
Notify sales when prospects watch specific videos.
Register leads for video content programmatically.

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Best practices

  1. Track high-intent videos - Focus on demo or pricing video views
  2. Use email filters - Track specific accounts’ video engagement
  3. Combine with CRM data - Match video viewers to CRM records