Skip to main contentHow to set up Serper
Authentication
Serper uses API key authentication:
- Sign up at serper.dev
- Navigate to your dashboard to find your API key
- Copy the API key and paste it in Cargo when connecting
Serper actions
Search
Perform Google searches and retrieve results.
Required fields:
- Query: The search query (supports expressions)
Optional fields:
- Country: Filter results by country
- Locale: Language/locale for results
- Limit: Maximum number of results (default varies)
Use cases:
- Research companies by searching for news and press releases
- Find company information not available in enrichment tools
- Discover content and social profiles
- Validate company information
Search places
Search for businesses and places on Google Maps.
Required fields:
- Query: The search query (e.g., “software companies in San Francisco”)
Optional fields:
- Country: Filter by country
- Locale: Language/locale for results
- Limit: Maximum number of results
Use cases:
- Build lists of local businesses
- Find retail locations for account-based targeting
- Research competitors in specific markets
- Discover businesses by category and location
Response data
Search results include:
- Title
- Link (URL)
- Snippet (description)
- Position in results
Places results include:
- Business name
- Address
- Phone number
- Rating
- Website
- Category
Credits
Serper uses a credit-based system:
- Each search request costs 1 credit
- Credits are compatible with Cargo’s credit tracking
Best practices
- Use specific, targeted queries for better results
- Combine with other enrichment tools for complete profiles
- Cache results when possible to optimize credit usage
- Use country and locale filters for localized results
