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Rift is a sales engagement platform for managing outreach campaigns. The Cargo integration enables you to create and update contacts, and enroll them into campaigns.

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Authentication

Connect to Rift using your API key.

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Connection details

FieldDescription
API KeyYour Rift API key

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Rift actions

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Upsert contact

Create a new contact or update an existing one based on email address. Optionally enroll the contact into a campaign. Configuration
FieldDescription
EmailContact’s email (required)
First nameContact’s first name
Last nameContact’s last name
CompanyCompany name
PhonePhone number
TitleJob title
LinkedInLinkedIn profile URL
Custom mappingsAdditional custom field mappings
Campaign enrollment (optional)
FieldDescription
CampaignCampaign to enroll the contact into
UnenrollUnenroll from other campaigns first
LaunchLaunch the campaign if not running
Variables validationValidate all campaign variables are present

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Use cases

Route qualified leads directly into outreach campaigns.
Sync contact data from other systems to Rift.
Automatically enroll contacts in campaigns based on triggers.

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Best practices

  1. Use unenroll wisely - Only unenroll when you want to force campaign reassignment
  2. Validate variables - Enable variable validation to catch missing personalization data
  3. Map custom fields - Use custom mappings for additional contact properties