How to set up RSS Feed
Authentication
Most RSS feeds are public and don’t require authentication. However, if you need to access protected feeds:- Add the RSS Feed integration in Cargo
- Configure optional headers if authentication is required:
- Public headers: Visible values
- Secret headers: Encrypted values (API keys, tokens)
RSS Feed data models
Fetch RSS Feed
Pull items from any RSS 2.0, RSS 1.0, or Atom feed. Required fields:- Feed URL: The URL of the RSS or Atom feed
- Supports standard RSS 2.0, RSS 1.0, and Atom formats
- Minimum 30-minute sync interval
- Automatically parses feed structure
Feed item data
RSS feed items typically include:| Field | Description |
|---|---|
| title | Item title |
| link | URL to full article |
| description | Summary or excerpt |
| pubDate | Publication date |
| author | Author name |
| category | Content categories |
| guid | Unique identifier |
| content | Full content (if available) |
Protected feeds
For feeds requiring authentication, configure headers: API Key authentication:Best practices
- Use reliable, stable feed URLs
- Set appropriate sync intervals based on feed update frequency
- Filter items by date to process only new content
- Combine with entity extraction for company/topic matching
- Store feed GUIDs to avoid reprocessing
- Handle feed errors gracefully (feeds can be unreliable)
Use cases
- Sales triggers: Company announcements, funding news
- Competitive intel: Competitor blog and press monitoring
- Industry research: Track trends and developments
- Content curation: Aggregate relevant content
- Account monitoring: Follow target account news
Supported formats
| Format | Description |
|---|---|
| RSS 2.0 | Most common RSS format |
| RSS 1.0 | Older RDF-based RSS format |
| Atom | Modern XML-based feed format |