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How to set up Livestorm

Authentication

Livestorm uses API key authentication:
  1. Log in to your Livestorm account
  2. Navigate to SettingsIntegrationsAPI
  3. Generate or copy your API key
  4. Paste the API key in Cargo when connecting

Livestorm data models

Fetch people

Pull all people (registrants and attendees) from your Livestorm account. Features:
  • Incremental sync (only new/updated people)
  • Minimum 30-minute sync interval
  • Unifies contacts by email
Data includes:
  • Email address
  • First name, last name
  • Registration status
  • Attendance data
  • Custom field responses
Use cases:
  • Sync webinar registrants to your CRM
  • Trigger follow-up workflows based on registration
  • Build segments of webinar attendees

Fetch events

Pull all events (webinars) from your Livestorm account. Features:
  • Incremental sync
  • Minimum 30-minute sync interval
Data includes:
  • Event name and slug
  • Event status
  • Scheduled date/time
  • Event settings
Use case: Track webinar performance and sync event metadata.

Fetch sessions

Pull all sessions (individual webinar occurrences) from Livestorm. Features:
  • Incremental sync
  • Minimum 30-minute sync interval
Data includes:
  • Session date/time
  • Session status
  • Attendee count
  • Duration
Use case: Track session-level attendance and engagement.

Response data

People data includes:

FieldDescription
emailContact email address
first_nameFirst name
last_nameLast name
registrant_detailRegistration information
attendanceAttendance status
custom_fieldsForm field responses
created_atRegistration timestamp

Events data includes:

FieldDescription
titleWebinar title
slugURL slug
statusEvent status
estimated_durationExpected length
timezoneEvent timezone

Best practices

  • Use incremental sync to capture new registrants quickly
  • Segment attendees vs. no-shows for different follow-up
  • Capture custom field data for lead qualification
  • Sync before webinar for sales prep, after for follow-up
  • Combine with enrichment to complete attendee profiles