How to set up Amplitude
Authentication
Amplitude requires API credentials:- Log in to your Amplitude account
- Navigate to Settings → Projects → Select your project
- Find your credentials:
- Region: US or EU (based on your data location)
- API Key: Your project API key
- Secret Key: Your project secret key
- Enter all credentials in Cargo when connecting
Amplitude data models
Fetch events
Pull product analytics events from Amplitude into Cargo. Configuration:- Start date: Begin fetching events from this date
- Incremental sync (only new events since last sync)
- Minimum 12-hour sync interval
- Unifies as contact events
- Event name
- User ID
- Event properties
- Timestamp
- Session data
Event data structure
Amplitude events typically include:| Field | Description |
|---|---|
| event_type | Name of the event |
| user_id | User identifier |
| event_time | When the event occurred |
| event_properties | Custom event data |
| user_properties | User attributes |
| platform | Device platform |
| country | User’s country |
| city | User’s city |
Best practices
- Define key activation events in Amplitude
- Use consistent user IDs that map to your CRM
- Set meaningful sync intervals based on your use case
- Combine Amplitude data with enrichment for complete profiles
- Build lead scoring models using product engagement signals
Use cases
- Lead qualification: Score leads based on product usage
- Sales enablement: Surface product usage data to sales
- Customer success: Monitor account health
- Marketing: Trigger campaigns based on behavior