G2

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How to set up G2

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Authentication

G2 integration uses Cargo credits - no separate authentication required:

1. Add the G2 integration in Cargo
2. Start using G2 actions immediately

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G2 actions

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Enrich product

Get detailed information about a software product from G2. Required fields:

• Product URL: G2 product URL or product slug (e.g., “hubspot-crm” or full URL)

Returns:

• Product name and description
• Overall rating and review count
• Category and segment information
• Pricing details
• Feature ratings
• Competitor comparisons

Credits: 1 credit per request Use cases:

• Research competitor products
• Understand software market landscape
• Gather competitive intelligence
• Identify technology usage signals

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G2 data models

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Fetch products

Pull products from specific G2 categories. Configuration:

• Categories: Select G2 categories to fetch products from

Features:

• Minimum 30-day sync interval
• Fetches all products in selected categories

Credits: 1 credit per request Use cases:

• Build lists of companies using specific software types
• Monitor new entrants in software categories
• Track market changes over time

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Response data

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Product enrichment returns:

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Credits

G2 actions use Cargo credits:

• Enrich product: 1 credit
• Fetch products: 1 credit per request

Caching is supported to optimize credit usage.

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Best practices

• Use product slugs for consistent matching
• Cache results for frequently researched products
• Combine with company enrichment for complete profiles
• Monitor category changes for market intelligence
• Use competitor data in sales conversations

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Rate limits

G2 integration has a rate limit of 10 requests per minute. Cargo handles rate limiting automatically.