How to set up G2
Authentication
G2 integration uses Cargo credits - no separate authentication required:- Add the G2 integration in Cargo
- Start using G2 actions immediately
G2 actions
Enrich product
Get detailed information about a software product from G2. Required fields:- Product URL: G2 product URL or product slug (e.g., “hubspot-crm” or full URL)
- Product name and description
- Overall rating and review count
- Category and segment information
- Pricing details
- Feature ratings
- Competitor comparisons
- Research competitor products
- Understand software market landscape
- Gather competitive intelligence
- Identify technology usage signals
G2 data models
Fetch products
Pull products from specific G2 categories. Configuration:- Categories: Select G2 categories to fetch products from
- Minimum 30-day sync interval
- Fetches all products in selected categories
- Build lists of companies using specific software types
- Monitor new entrants in software categories
- Track market changes over time
Response data
Product enrichment returns:
| Field | Description |
|---|---|
| name | Product name |
| description | Product description |
| rating | Overall G2 rating |
| reviews_count | Number of reviews |
| category | Product category |
| pricing | Pricing information |
| features | Feature list and ratings |
| pros | Common positive feedback |
| cons | Common negative feedback |
| competitors | Alternative products |
Credits
G2 actions use Cargo credits:- Enrich product: 1 credit
- Fetch products: 1 credit per request
Best practices
- Use product slugs for consistent matching
- Cache results for frequently researched products
- Combine with company enrichment for complete profiles
- Monitor category changes for market intelligence
- Use competitor data in sales conversations