​
What are plays?

Plays are automated workflows in Cargo that consume data from a Cargo data model to **programmatically trigger at the right moment **in order to execute a pre-defined workflow logic. Plays let you build workflow logic using actions and tools and run automatically whenever a relevant change is oberved in the connected data model:
  • Actions: Cargo plays give you the ability to add custom logic that is triggered when the right changes are observed in the connected data model.
  • Data: GTM teams rely on data from many sources—CRMs, enrichment tools, product usage, and more. Cargo data models are able to unify this data, so you can trigger plays based on the most relevant changes in that data.
  • Syncs: Plays can process records in batches on a schedule you define, letting you control how often the play checks for new data and how many records to process at once.

​
Use cases

Here are some of the most popular ways Cargo customers use Plays:
  • Warm outbound: Automatically reach out to prospects at companies showing intent signals, with personalized messaging at just the right moment.
  • Champions tracking: Monitor champions of your product and engage them when they move to new companies or roles.
  • Stakeholder research: Turn a list of companies into high-relevance leads by finding new contacts in relevant roles to engage with
  • Automated Lead Routing: Instantly assign leads to the right reps based on territory, fit, or engagement signals.
  • CRM operations: Detect errant data in your CRM systems, whether it be invalid emails or duplicate records, and trigger a custom workflow logic to remedy it.