How to set up LaGrowthMachine
Authentication
LaGrowthMachine uses API key authentication:- Log in to your LaGrowthMachine account
- Navigate to Settings → API
- Generate or copy your API key
- Paste the API key in Cargo when connecting
LaGrowthMachine actions
Get Lead
Retrieve lead information by applying filters. Search fields (provide one or more):- Lead ID: LaGrowthMachine lead ID
- First name: Person’s first name
- Last name: Person’s last name
- Company name: Company name
- Company URL: Company website
- Email: Email address
- LinkedIn URL: LinkedIn profile URL
Create Lead
Add a new lead to a LaGrowthMachine audience. Required fields:- Audience: Select the target audience
- Professional email OR Personal email
- LinkedIn URL
- Twitter handle
- First name + Last name + (Company URL or Company Name)
| Field | Description |
|---|---|
| firstname | First name |
| lastname | Last name |
| gender | Gender |
| bio | Biography |
| companyName | Company name |
| companyUrl | Company website |
| jobTitle | Job title |
| profilePicture | Profile picture URL |
| linkedinUrl | LinkedIn profile URL |
| Twitter handle | |
| proEmail | Professional email |
| persoEmail | Personal email |
| industry | Industry |
| phone | Phone number |
| location | Location |
| crm_id | CRM identifier |
| customAttribute1-10 | Custom attributes |
Remove Lead from Audience
Remove a lead from a specific audience. Required fields:- Matching property name: How to identify the lead (email, LinkedIn URL, or CRM ID)
- Matching value: The value to match
- Audience: The audience to remove from
Update Lead Status
Change the status of a lead in LaGrowthMachine. Required fields:- Matching property name: How to identify the lead
- Matching value: The value to match
- Status: New status
| Status | Description |
|---|---|
| PAUSED | Temporarily pause outreach |
| RESUME | Resume paused outreach |
| STOPPED | Permanently stop outreach |
| CONVERTED | Mark as converted |
| SUBSCRIBED | Mark as subscribed |
| UNSUBSCRIBED | Mark as unsubscribed |
Best practices
- Use CRM ID mapping for bidirectional sync
- Include as many lead fields as possible for personalization
- Remove leads promptly when they convert or opt out
- Use custom attributes for personalization variables
- Set up audiences aligned with your sales segments
- Pause leads when they show engagement before conversion
Integration benefits
- Multi-channel outreach: LinkedIn, email, Twitter from one platform
- Personalization: Use custom attributes for dynamic content
- CRM sync: Keep systems aligned with crm_id
- Status management: Control outreach lifecycle programmatically